Web Apps vs Mobile Apps: Which One is better and Why?

Businesses and brands are aware about the necessity to adapt to mobile, but despite this awareness, companies find it challenging to adapt to the changing environment. And, not taking advantage of it, is like letting your competitors get hold of the customers.

One of the key decisions that you have to make is deciding whether you will create a web product that is mobile friendly (web app) or invest in developing a mobile app. Before moving ahead, it’s essential to understand the thin line of difference between a web app and a mobile app.

A mobile app developed by an App Development Company for your brand is specifically designed for a particular mobile and usually downloadable using an app store, whereas a web app is an internet enabled app accessible using a web-browser on a mobile device.

Here are a few points of comparison that will help you take an informed decision.

Accessibility
A mobile app is completely compatible with the hardware of the device on which it is installed. A web application on the other hand has limited access to the different device features. Furthermore, a mobile app created by Best Android App Development Company in India is a standalone entity requiring frequent updates, which needs the approval of the customer. A web app comes to rescue as it updates without the intervention of the customer. If you plan to update the app too frequently, considering a mobile app will cost your business some extra dollars.

Process of App Development
The app development process is the major distinguisher between a mobile and a web app. Every mobile platform has a different operating system and platform, for example, windows mobile use C++, android works on Java and Apple products works on objective - C. On the other hand, web apps utilizes the programming languages such as CSS3, HTML and JavaScript - completely based upon the preference of the developer. Furthermore, most of the mobile platforms have a standardized SDK, which makes development of apps extremely easy for the developer when compared to a web app that lacks a pre-defined SDK. It makes the task of the developer tedious. Therefore, based upon the skill set of the developer, make your choice.

User Interface
Ideally, both mobile and web app works the same way and you can choose only after deciding whether you want to create a customer centric app or an application centric app. However, today many developers provide both mobile and web apps that are application centric, yet enhances the overall experience of the customer. The choice is completely on your business.

Cost and Efficiency
Mobile apps are expensive when compared to web apps, but are far more efficient and faster than the latter. On the other hand web apps may result in lower development cost, but the maintenance cost is definitely higher. Weigh your options and bank balance before choosing the type of application.

For an informed decision, seek an expert advice from an Android App Development Company in India.

Source: AppSierra

Get your first set of target customers through SEO and other digital marketing techniques

Just as the birth of a first baby makes a woman complete, your first set of customers makes your business complete and imbibe confidence to continue. Your first set of target customers is crucial because the reviews they leave on social media and other marketing platforms will set the tone for your products and services.

The crux of a successful digital marketing campaign done by SEO Company in Delhi is identifying the special characteristics of the customers, including demographic, geographic and psychographic variable.

At some point, you would have come across a Marketing 101 course or self-learning course for knowing your audience. But, you are successful in targeting the first set of customer, when you understand the personality traits, values and opinions of the readers.

Here are a few techniques to get you started.

Conduct Market Research

When you desire to attract the first set of customer, conduct a market research to build an effective customer persona in the later stages. Research different social media marketing websites, create a quantitative survey and conduct interviews to know your target audience properly. Promote the online surveys on social media and get people buzzing about it. Believe it or not, it will help you change your search engine ranking because these platforms are places where people talk openly about your brand. Conducting a thorough market search with the help of a Search Engine Optimization Company in Noida, India will help you garner the interest of the customers and you can build your digital marketing strategies based upon it.

Mobile App Optimization

Google is still figuring out how to enhance the search experience for mobile users and the recent mobile friendly update by Google is one step in this direction. As site owners, you should focus on building mobile friendly apps that reduces the loading time and works even when the internet is slow. In a country like India, where people are still relying greatly on 2G networks, this step will help in retaining a bundle of customers.

Use a Modern Content Management System

Though CMS is not a proven SEO tactic, it influences and reduces the potential SEO efforts. You post using a standardized format, structure and give due respect to different best practices, making is simple for the customer to understand your content. It will allow easier integration of internal links, which increases the SERP. Furthermore, most modern CMS is equipped with SEO supporting parameters and the content sections are displayed in an interface that is flexible and easy to comprehend.

New Payment Methods

With the recent demonetization of Indian currency, more and more people are walking towards the cashless frame, which means higher dependence on payment gateways and debit cards. These changes will have a ripple effect on e-commerce and retailers. To target your first set of customers, you need to ensure you offer different payment methods so that the customers don’t leave a purchase due to lack of a payment method.

Hire a professional SEO Agency in Noida, India to get the first set of target customers.

Source: Appsierra Solutions