A Fun Way To Understand Do-Follow Links & No-Follow Links.

Are you new to the world of Search Engine Optimization? You must have heard about ‘Do-Follow Links’ and ‘No-Follow Links’ quite repeatedly, but do you know what exactly these 2 variety of links are and how important they are to all of us?

Don’t worry even if you don’t know, In this blog, I’m going to clear up all the confusion about the Do-Follow and the No-Follow links.

What Is A Do-Follow Link?

Before we start discussing about Do-Follow Links, let us understand how links work in the world of SEO, Whenever a website page gets an inbound link, which is a hyperlink redirecting to that particular page, the web page gets a mini SEO boost. So, a link is just like a gift and the more number of times the page link is put somewhere, the more number of gifts your web-page gets.

Now, Google is smart enough!!, it takes note of all these points. Google knows it better than any of us, that if a lot of people are linking to a particular page, then it must be an awesome webpage!, hence Google will give preference in the search engines to that page over all the other pages with the similar topic. This is how Google delivers the most high-quality pages to our search engine users.

Google created a measuring meter called PageRank, to calculate all the URL links. Many of the SEO folks refer to the URL links/link points as “link juice”. Now, this link juice flows down through the websites into newer sites mainly through hyperlinks. The more renowned a particular website is, the larger amount of link juice will flow through to the linked-to site.

Hmm, So now you know that Do-Follow Links are, pushing the SEO link juice and boosting the page rank of the linked-to sites, thus helping them rank higher in the Search Engine Result Pages.

What Is A No-Follow Link?

A No-Follow link? What’s that?
It is a link that doesn’t count as a gift for the web-page. It’s not good for the WebPage, as No-Follow links are not in favour of the web-page. A No-Follow link doesn’t boost the PageRank and does not help place a page in the top Search Engine Result Pages. To be precise, No-Follow Links are abandoned (left out) links, which get no love at all. There is not much happiness in their life. They lead a sad and lonely life.

A no-follow link is made with the no-follow link HTML tag, which looks like this:
<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>

The no-follow tag is simply a notice sign for the search-engines saying “Don’t Include This”. Isn’t that horribly mean and pathetic for a web-page?? There’s a specific reason for the no-follow attribute, and it’s a good reason! Let's find out the reason below.

The Consequence Of No-Follow Links Would Be Widespread Spamming

In this imperfect world of ours, there are some SEO experts who surprisingly have no knowledge of SEO at all. They think they are over-smart and hence they try to trick the search engines and boost their rankings using black-hat SEO, or unethical methods, but before the No-Follow attribute came into being, link-building was the simplest way to artificially enhance the page rankings.
As soon as PageRank was discovered by the SEO black-hats, everything started going wrong! Suddenly it was only about ways to generate more and more links for Search Engine Optimization. More inbound links always meant improved Page Rank, and all sorts of unfair Search Engine Optimization strategies were being put to use, even if it meant spamming everyone on the web.
Blog comments and other comments on YouTube etc became a joke, topped over with self-promotional rubbish and all sorts of unwanted URL links.

No-Follow Tag: Isn’t Considered Important, But The Internet Cannot Completely Do Away With It

The requirement for a no-follow tag highlights the twisted and spammy mentality linked to SEO, but whatever we say, we just can’t survive without it.
The no follow link cannot be completely ignored because it has done a lot of good for the online world. Most of the SEO spammers wouldn’t be bothered about posting unnecessary links to blogs or forum posts if they knew that they won’t get to publish a follow link. WordPress assigns the no-follow link attribute to all user submitted links, and Wikipedia does the same for its reference portion.

• Blog spam still happens but No-Follow links have reduced them to a huge extent

Sometimes, as a web-expert, you might get confused about when to use the Follow links and when to use the No-follow links.

No follow links include

• Paid links (although it won’t be fair to buy link juice, would it?)
• comments
• Forums

Some webmasters might disable the nofollow attribute, which acts as a gift or benefit for the blog commenters, who contribute to the blogging community or online discussion, but that depends on an individual’s personal preference.

No-Follow links provide valuable referral traffic, so they aren’t completely worthless. In the next blog, I’ll discuss a few other details about the "Follow" and "No-Follow" links. Hope you all enjoyed reading this.

Source Link: AppSierra Blog

Smart Apps For Your Smart Home.

Mobile apps? Aren’t mobile apps the most integral part of our existence? These days it seems that human beings find it difficult to even breathe without mobile applications. Somebody rightly said that Tech will transform from something we actively use to a more seamless integrated experience that is ‘on’ all the time.

In this golden age of smartphones, everyone has a phone that seems to be more technologically loaded than all the NASA computers that helped put the first man on moon. We are all aware of the fact that mobile applications and mobile app development companies form the essential part of any business strategy. A business cannot dream of soaring high without a successful mobile app.
Professionals at AppSierra, one of the best mobile app development company in India assist businesses with the development of mobile apps.
These days mobile apps not only help enhance your business, but they are also the quickest and the handiest way to improve the communication process between a consumer and a company.
Here we’ll discuss a few tips which need to be inculcated especially in mobile apps dedicated to “Smart Home” businesses.



Make Your Smart Home Smarter

A mobile application is an absolute necessity in case of Smart Home Businesses. "Smart Home" is an industry where a mobile application is not the part of a trend, but the entire concept of the business is based on the app. Smart Home apps work in 2 different ways. They come in handy for users and generate profits on the same basis. This simple interconnection is crucial, as, without cheerful users, you won’t be able to build a successful business.


Sales Growth For Businesses


Smart Home mobile apps create a smooth, efficient and user-oriented experience that provides all new businesses with a variety of dimensions and opportunities. As we know that a satisfied customer turns out to be the most beneficial business strategy. Smart Home apps solve all daily home care needs. By actively solving customer issues and taking care of customer needs, an app serves as a vital image-building and marketing tool, informing the consumers about new special deals, products, updates and services which finally lead to immense sales growth.

Improving The Competitiveness

Smart, Fully automatic, home engineering is a highly competitive market and mobile app is the easiest and most effective solution to help your business grow and make it succeed. The key to making your Smart home app a hit is personalization. Personalization includes updating your app often, developing loyalty programs, creating push notifications based on the user's location, receiving priceless client insights, providing various payment options and of course building brand awareness.

Interesting Benefits For Users

Remote Access To All Connected Devices

Flexible Customization Of A User Interface

People who might potentially turn out to be your clients in the future, would consider or view smart technologies mainly from the point of view of their usability. A lot of people still believe that the Smart Home system is a complicated sci-fi network of wires, switches and intimidating flashlights and they are very cautious about it. A mobile app, on the other hand, helps make home control smart and easy. These apps are not toppled up with anything extra, just important features and basic use cases and scenarios.

There are plenty of such apps available on the play store these days, some of them can actually control the temperature of your house, inform you whether your garage door lock is open or not and even check whether the Pizza delivery man or someone unwanted is knocking on your door.

Conclusion

Mobile apps for Smart Home systems are the best example of how mobile technologies have progressed and how innovations have changed business routines. Modern smartphones have also reformed the prevailing common opinion by making app development not only the perfect solution for any field of work but also a great investment in the future of effective businesses.

Want to get a mobile app developed for your agency/company? Or maybe you want to improve the efficiency of your already existing app. Don’t hesitate. Get connected to AppSierra, one of the best mobile app development company in Noida, India, sought after by customers from around the world.

Source Link: Appsierra blog

The Ultimate Checklist for Every New Ecommerce Website.

The E-commerce industry is a force that no investor can afford to ignore. E-commerce is one of the most sought after industries, which is making progress at a rapid speed. It deals with the activity of buying or selling of products and services online. Here we have a checklist which you should always refer to before starting with the preparation of the content and design part of a website or before actually beginning with the development process of the website.

Step 1: Manage What Your Customers See First

1. Include a nicely designed logo.
2. Make sure the site works on all browsers and devices.
3. Include promotional graphics and links on the homepage.
4. Insert Links to the most popular products.
5. Call to action is important to push people to important sales pages.
6. Have a clear search field at the top of your site.
7. Display specials, promotions or free shipping options.
8. The latest news area must be included.
9. Links to recent purchases and popular products.
10. An area to search for popular brands.
11. A store finder if necessary.
12. Language options are necessary for your e-commerce site. 

Step 2: Your Overall E-commerce Site Management and Look

 

1. Include security certificates and reminders that the transactions are safe throughout the website.
2. Keep a minimalist design for easy navigation.
3. Test the speed of your site so pages load quickly – Pingdom is a nice tool for this.
4. Remove broken links and fill in empty product pages.
5. Make sure you have categories on each page and filtering options.
6. Have the email signup form show up on every page.
7. A link to your Career page.
8. A link to Legal information.
9. A link to your Privacy policy.
10. A link to your Contact Page.
11. A link to the FAQ page.
12. Links to your social pages.
13. Links to return and exchange policies.
14. Links to supplier information pages.
15. Sharing buttons.
16. A login box.
17. Tabs at the top of your e-commerce website to categories and products.
18. A shopping cart at the top, in case people saved items.
19. Show what payment systems you use and the security measures that you take.
20. Tabs leading to your support pages.
21. Make your e-commerce responsive and test it on all devices and browsers.
22. Show the checkout button clearly on each page.
23. Apply breadcrumbs on each page to help people find the products or pages they need.
24. Also, make sure when you are on the checkout page, no links should redirect to the homepage. 

Step 3: Your E-commerce Product Pages
 

1. Include calls to action.
2. Customer reviews and ratings for each e-commerce product.
3. Related product links to upsell.
4. Selling points, like free shipping or a clock with a discount if they buy now.
5. Provide product images with zoom-in functionality.
6. Multiple product images and angles (360-degree views).
7. Item information and specs.
8. A field to change purchase quantities.
9. A creative description that relates to the product uses.
10. Include an optimized product title.
11. An add-to-cart button on each product page.
12. Pricing information for potential sales or discounts.
13. The availability of each product to show scarcity and push people to buy.
14. Shipping and tax calculations on the product pages.
15. Materials used dimensions, colours, weight, washing instructions.
16. Available sizes and a sizing guide if needed.
17. A comments section so people can discuss the e-commerce product.
18. A sorting and filter option for customer reviews.
19. An Add to Wish List button on each product page.
20. Videos to display how the product works.
21. A currency converter if needed.
22. A live chat option that shows the support team what the customer is looking at.
23. The product codes for people who might use this for reference later.
24. Stats on each product such as shares, views, sales and people who placed it on their Wish List.
25. Social share buttons for each e-commerce product. 
26. Deals for people who purchase multiple related items together.
27. Use professional-grade pictures and videos.
28. A banner that states if a product is sold out.
29. An area to sign up for notifications when a product becomes available.
30. Make sure the product pages load up just as fast as your homepage.
31. Explain unique features and what makes your product stand out from competitors.
32. Include keywords on each Ecommerce product page to improve search engine rankings.
33. Minimize clutter so the purchase process doesn’t look intimidating.

Step 4: Blogs and Media Pages to Add Value to the Site

 

1. Educational pages.
2. Tutorials.
3. Product reviews and showcases.
4. Company events.
5. A blog with recent events and news.
6. Comments on your blog.
7. Social sharing options for your blog posts.
8. Insider company information to connect with your customers.
9. Lists that relate to your products.
10. An external resources page.
11. Articles about the state of your industry.
12. Areas for people to submit their own content for competitions and drawings.
13. A radio, webcast or podcast page.
14. A page with video testimonials.
15. Case studies and interviews with people who have used your products.

Step 5: Your Customer Checkout, Shopping Cart and Wish List

1. Don’t make the person create an account until after placing an order.
2. Accept all payment methods.
3. Offer low shipping costs.
4. The checkout visual should have fun images.
5. Add checkout buttons on the top and bottom of your pages.
6. Make sure the security and payment seals are most prominent during checkout.
7. Ask people to continue shopping after making a purchase.
8. Allow people to save their favourite products to a Wish List for purchasing later.
9. Make sure that the List items upsell during checkout.
10. Refrain from asking for a survey response after checkout (save this for email).
11. Try free shipping when they spend a certain amount.
12. Offer multiple shipping methods.
13. Include an area to punch in promo codes.
14. Show people how much they saved during checkout.
15. Show the approximate shipping date and time.
16. If selling digital downloads, explain how they receive the product, be open about what you use their personal information for.
17. Offer a sample if they are hesitant about buying.
18. If you sell high priced items, offer financing options like payment instalments.
19. Test the checkout process to see if it works.
20. Refresh the checkout page after adding all details and see changes and report accordingly.
21. Try with the valid card and invalid payment types, cart and checkout page details should be same.
22. Product info at product description page, product detail page and various other pages should be same.

Step 6: Following Up With Customers

 

1. A receipt for the price.
2. Email should be received when a new order is placed by the customer.
3. Email template of different kinds should be working fine on all devices.
4. A picture of the item.
5. Include links to the product, site, support and related product suggestions.
6. Send a one to two weeks follow up to see how the product is.
7. Ask for a review.
8. Offer a discount code if they haven’t ordered again after a few months.
9. Ask them to join a loyalty program.
10. Ask for reviews in exchange for specials and discounts.
11. Ask if they want future notification alerts for specials and products.
12. Sell gift cards in your emails.
13. Send a promotion for abandoned carts.
14. Thank them for their purchase.
15. Show where the product was sent to.
16. Have an option to cancel the order.
17. Links to share on social media.
18. A link to track shipping.
19. The order number and a link to return instructions.
20. Include a survey link. 

Step 7: Support Pages for Your E-commerce Site.

1. Social media pages.
2. Listed emails and contact forms.
3. Listed phone numbers.
4. A Live Chat area.
5. Forums.
6. FAQs.
7. Shipping details.
8. Sharing buttons.
9. Offer 24/7 customer support.
10. Provide an extensive return period.

This blog will surely be of great help to all those who are planning to launch their e-commerce website. AppSierra, an eminent Web development company situated in Noida, India will provide you assistance in all stages of development, testing and digital marketing for your website.


Source Blog- Appsierra blog

 

5 Interesting Jobs For People Who Love Working With Children.

A famous saying reminds us that ‘Children are not things to be moulded, but people to be unfolded’. Many of us are fond of children and we keep looking for a profession where we get the chance to work with little kids. These jobs are quite satisfying and rewarding, such jobs can add a spark to your otherwise boring day. There will be certain background checks before you can apply for these roles, as good character and integrity are 2 of the essential qualities that a person needs to possess, for jobs revolving around little kids.
Having a few extra professional qualifications in the fields of child psychology and health therapy will surely help you proceed further with these jobs. If you are a private tutor, a nanny, a therapist or a sports coach, you can upload a short video resume on the O’hire video resume app, to get hired for such professions.

Now, if you are up for the challenge, check out these top jobs:

1. Early Years Teacher
 

Do you have the ability to support an entire class of children in their most early stage of development? Early Years refers to the initial stage of a child’s life before reaching primary school. The Early Years teaching process involves providing a secure space for children to prosper socially, emotionally, intellectually and physically. You’ll be asked to assess, teach and monitor the children in various ways and fully prepare them for primary school. There are plenty of jobs for early year teachers available in kindergarten and nursery schools. 


2. Play Therapist 

Play therapy is a thoroughly entertaining profession. Play therapists, Art therapists and Music therapists work or play with kids at nursery schools or in private practice. The motive of play therapists is to use playfulness as a therapy to help trauma-stricken and shy kids deal with their day to day lives. They are usually employed by schools, children’s centres, fostering agencies, orphanages and mental health clinics.

3. Private Nanny 

The concept of a private nanny might be a little new in India, but it is quite prevalent in most of the other countries around the world. Try being a nanny for once, you’ll surely enjoy your stay with a new family. The benefits of being a nanny are just too many, you will receive free-accommodation, travel opportunities and a sense of belonging. You might have to deal with newborn children and look after them till they grow up to join the university, but you’ll gain valuable experience regarding how to deal with children. This can actually prepare you for many other children-oriented jobs.

4. Tutor 

If you have good command over a particular subject or you have some basic qualifications/degrees in a particular field, you can easily apply as a private tutor. Private tutors are freelance professionals and you can teach students either on a one-to-one basis or in small groups. It will be really fun to spend time with the inquisitive kids and teach them all sorts of new and interesting things.

5. Sports Coach/Dance Teacher/Music Teacher 

Have a passion for sports, dance or music? Making kids learn physical sports activities, singing or dancing will not only help the children master creative skills, but will sharpen your personal skills as well. You’ll be able to spend your time, doing something fruitful and innovative.

Spending your precious time with innocent children and helping them become better citizens of the world will give you a strong sense of purpose and whenever you spend time with children, you can never be in a bad mood. Children tend to pick up things from their environment faster than adults, so be careful about that, and upload a short video focusing on your skills on the O’hire video resume app, to find plenty of new opportunities in the fields of health & social care, the arts, dance, sports etc.

Source Link - O’hire blog