Do You Know About The Future Of Artificial Intelligence In Digital Marketing?

You must have heard of Artificial Intelligence here and there, but you might not know, what it exactly means. Well, Artificial Intelligence is the theory and development of computer systems which are able to perform tasks normally requiring Human Intelligence, such as visual perception, speech recognition, decision-making, and translation between languages, but did you know that much like humans, Artificial Intelligence is not just a temple of knowledge, but it is also able to socialise and simulate emotions?

Till this time, marketers were hesitant to incorporate artificial intelligence into their marketing strategies, but with the growing demand for Digital Marketing amongst businesses across various industries, most marketing managers have begun to seek the help of smart marketing methodologies, based on Artificial Intelligence.
For increasing your sales and generating more leads for your business, contact AppSierra’s efficient Digital Marketing team.

Personalized User Experience

User Experience is the most crucial area where Artificial Intelligence can do wonders. A “Customer” is the king of any business and “Content” is the king for a marketer. If a Content Writer/Content Marketer can align the Content Marketing strategy with Artificial Intelligence, it could create a massive impact. With further advancements in Artificial Technology, the data/information that is collected, data like customer searches, buying behaviour, customer interests etc can be manipulated according to preference and customized content campaigns can be conducted on the basis of it. The benefit of it is this is that it can be done for every single customer or prospect.

Chatbots

Chatbots are another example of AI interference in enhancing user experience. It helps conduct a conversation via auditory or textual methods. “Chatbots” are programmed to interact with customers on the basis of the data that it receives. The normal “Chatbox” and “Text Communication” procedures will soon be changed by a multi-dimensional communication system with sensory abilities such as voice and touch. This would personalize the entire experience for users, as they receive the impression of talking to a real walking, talking person with emotions.

Augmented Reality

“Augmented Reality”, another spectacular aspect of AI can be leveraged to provide consumers with an option to see and feel the product before actual purchase. This would make decision making easy for customers as they are able to perceive the product even before purchasing. This stimulates a faster response from the customer and in turn leads to an increase in the revenue.

Every time a user browses on the internet; new data is generated and collected for Artificial Intelligence Analysis. This data can disclose specific information like user needs, behaviour and future actions. Based on this information, digital marketing can be optimized to supply the most useful information. Social Media Outreach also gives out personal information about a section of the audience, making it easy for the marketers to create targeted campaigns based on the growing demand.

Usage Of Image Recognition To Get Maximum Return On Investment

Earlier, 'Image Recognition', was restricted to identifying isolated objects in an image, but with the huge progress in Artificial Intelligence enabled software, it's now possible to receive detailed description about an image. AI technology doesn’t only help recognise isolated objects, but also helps recognise human faces. Face Recognition is very common these days.
This extraordinary technology can be used in a variety of useful ways for various sectors. For the banking and financial sectors, AI-enabled image recognition helps influence faster payment processes and intensifies custom security.

As we know, Social Media is a large source of images. On all the Social Media Platforms, images receive 2.3X more engagement with the public. The enormous amount of images can be put to use by AI, to understand consumer patterns, behaviours and needs. The AI Software searches for images around social media and compares it to the large image library to make decisions and come to conclusions. For example, a fast-food manufacturer’s brand success can be measured on the basis of photos and other data on Social Media. We can comprehend the buyer demographics like age group, gender etc and also track geographical success potential, such as whether the particular fast food is consumed more at the beach, park, supermarket, theatre and so on. This will help align marketing strategies accordingly, in order to extract the maximum amount of “Return On Investment”.

Artificial Intelligence, A Boon To The World Of Digital Marketing

Thanks to AI, nowadays we know our customers way better than we did, about a decade back. Artificial Intelligence and its associated technologies are helping bring marketers and customers closer to each other in the upcoming years, as customers have a good understanding of a product and marketers have a good understanding of consumers.
Artificial Intelligence works as the magical connecting link between the two of them and it would be fascinating to see how AI benefits Digital marketing trends in 2018. The positive outcomes of it will be Optimized Decision Making, Better Sales-Cycle and “Predictive” Buying and Selling Process. One thing that’ll surely happen for the good is that Customers and Brands will be winners in this war. Let’s see how sales get multiplied, pipelines get strengthened and customers get influenced by the influx of Artificial Intelligence in Digital Marketing.

For help regarding your Digital Marketing projects, reach out to AppSierra’s efficient Digital Marketing team.

Source Link: Appsierra's blog

Content Marketing, the Ladder to Success for Every Industry.

There is no such thing called a boring industry. Content is the reason search began in the first place and content marketing is an integral part and parcel of digital marketing Solutions. Thousands of industries use content marketing to get innumerable visitors on to their site so that they get to outrank you in the search engine listings.

If you aren’t working on content marketing because you think that you are in a boring industry, then let me tell you that you are making a huge mistake as there is no boring or underrated industry, there are just bad writers who aren’t creative.


Let us see how content marketing is equally effective for every industry.

• Ugly Industries have Larger Opportunities
  
  Sometimes it gets a little hard for financial, dental, insurance, manufacturing or chemical industries to come up with creative and interesting content. Content writing services helps you compete more efficiently. The best thing is that it is least expensive and no matter how difficult, you can always come up with some creative ideas.
  
• Solve Customer Problems
  
  Do you know who your target audience is? Since you are targeting a particular group of people, so you must be knowing about all the problems that your ideal customer is facing. The problems should go beyond your products and services and extend to any common problem which the customers are having to deal with in their day to day lives.
  
  
• First Focus on Relevance and then on Traffic
  
  When you create content, don’t worry about the traffic. Choose the theme and title of your blogs and articles very carefully. Brainstorm content marketing ideas which are relevant to your business and would further help the customers. This will be useful in the generation of relevant inbound links and most importantly it will help you rank well in the Google keywords search.
  
  
• Audience’s Love for Data and Advanced Content 
  
  Content marketing is not just about making people laugh and feel good or showing cute and attractive pictures, gifs and videos. You require creating content that is educational and useful.
  
  
  The best and the most successful forms of content are:

1. Infographics: Infographics show data rich statistics in an easy and engaging visual format. It helps generate thousands of visitors and hundreds of links over time. 
   

2. Data: People love going through catchy data even if it isn’t in visual form. If you can collect useful data and share it with others, it will be easier for you to bring engagement.

3. Blogs: Statistics show that people love reading blogs. The key to writing blog posts that generate traffic, in the long run, is to produce evergreen and interesting content. List posts like Top ten ways and How to steps are always more appealing to the masses.

• The Importance of Guest Posts
  
  You should spend half your time creating content for your own site and the other half should be spent on marketing the content on your site as well as posting it on other sites (guest posting).

• Use Tools to Help You Generate Ideas 

• 
  The biggest challenge in content marketing is to come up with creative ideas for your business. You might use a title generator to generate creative blog post titles.
  
• Explore Twitter to keep track on the trending topics. Search Quora using keywords related to your work, so that you can measure what your target market is interested in. You can help them by writing Blogs on those topics.
  
• Search for the trending blog topics. Dig through their sites to learn which of them are receiving the maximum engagement such as social shares and comments. This will give you a crystal clear idea about what people in your space want to read about.
  
  
  Conclusion
  
  No industry should be underestimated. Content Marketing can be put to use by every industry. You just need to invest in time and energy. Remain patient and create high-quality content for at least 6 months before you start finding some significant results. Writing out of the box content is not enough. You must market it correctly to see good enough results. If required reach out to the best digital marketing company in India to help you out.

Source: AppSierra