Just as the birth of a first baby makes a woman complete, your first set of customers makes your business complete and imbibe confidence to continue. Your first set of target customers is crucial because the reviews they leave on social media and other marketing platforms will set the tone for your products and services.
The crux of a successful digital marketing campaign done by SEO Company in Delhi is identifying the special characteristics of the customers, including demographic, geographic and psychographic variable.
At some point, you would have come across a Marketing 101 course or self-learning course for knowing your audience. But, you are successful in targeting the first set of customer, when you understand the personality traits, values and opinions of the readers.
Here are a few techniques to get you started.
Conduct Market Research
When you desire to attract the first set of customer, conduct a market research to build an effective customer persona in the later stages. Research different social media marketing websites, create a quantitative survey and conduct interviews to know your target audience properly. Promote the online surveys on social media and get people buzzing about it. Believe it or not, it will help you change your search engine ranking because these platforms are places where people talk openly about your brand. Conducting a thorough market search with the help of a Search Engine Optimization Company in Noida, India will help you garner the interest of the customers and you can build your digital marketing strategies based upon it.
Mobile App Optimization
Google is still figuring out how to enhance the search experience for mobile users and the recent mobile friendly update by Google is one step in this direction. As site owners, you should focus on building mobile friendly apps that reduces the loading time and works even when the internet is slow. In a country like India, where people are still relying greatly on 2G networks, this step will help in retaining a bundle of customers.
Use a Modern Content Management System
Though CMS is not a proven SEO tactic, it influences and reduces the potential SEO efforts. You post using a standardized format, structure and give due respect to different best practices, making is simple for the customer to understand your content. It will allow easier integration of internal links, which increases the SERP. Furthermore, most modern CMS is equipped with SEO supporting parameters and the content sections are displayed in an interface that is flexible and easy to comprehend.
New Payment Methods
With the recent demonetization of Indian currency, more and more people are walking towards the cashless frame, which means higher dependence on payment gateways and debit cards. These changes will have a ripple effect on e-commerce and retailers. To target your first set of customers, you need to ensure you offer different payment methods so that the customers don’t leave a purchase due to lack of a payment method.
Hire a professional SEO Agency in Noida, India to get the first set of target customers.
At some point, you would have come across a Marketing 101 course or self-learning course for knowing your audience. But, you are successful in targeting the first set of customer, when you understand the personality traits, values and opinions of the readers.
Here are a few techniques to get you started.
Conduct Market Research
When you desire to attract the first set of customer, conduct a market research to build an effective customer persona in the later stages. Research different social media marketing websites, create a quantitative survey and conduct interviews to know your target audience properly. Promote the online surveys on social media and get people buzzing about it. Believe it or not, it will help you change your search engine ranking because these platforms are places where people talk openly about your brand. Conducting a thorough market search with the help of a Search Engine Optimization Company in Noida, India will help you garner the interest of the customers and you can build your digital marketing strategies based upon it.
Mobile App Optimization
Google is still figuring out how to enhance the search experience for mobile users and the recent mobile friendly update by Google is one step in this direction. As site owners, you should focus on building mobile friendly apps that reduces the loading time and works even when the internet is slow. In a country like India, where people are still relying greatly on 2G networks, this step will help in retaining a bundle of customers.
Use a Modern Content Management System
Though CMS is not a proven SEO tactic, it influences and reduces the potential SEO efforts. You post using a standardized format, structure and give due respect to different best practices, making is simple for the customer to understand your content. It will allow easier integration of internal links, which increases the SERP. Furthermore, most modern CMS is equipped with SEO supporting parameters and the content sections are displayed in an interface that is flexible and easy to comprehend.
New Payment Methods
With the recent demonetization of Indian currency, more and more people are walking towards the cashless frame, which means higher dependence on payment gateways and debit cards. These changes will have a ripple effect on e-commerce and retailers. To target your first set of customers, you need to ensure you offer different payment methods so that the customers don’t leave a purchase due to lack of a payment method.
Hire a professional SEO Agency in Noida, India to get the first set of target customers.
Source: Appsierra Solutions
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