A Fun Way To Understand Do-Follow Links & No-Follow Links.

Are you new to the world of Search Engine Optimization? You must have heard about ‘Do-Follow Links’ and ‘No-Follow Links’ quite repeatedly, but do you know what exactly these 2 variety of links are and how important they are to all of us?

Don’t worry even if you don’t know, In this blog, I’m going to clear up all the confusion about the Do-Follow and the No-Follow links.

What Is A Do-Follow Link?

Before we start discussing about Do-Follow Links, let us understand how links work in the world of SEO, Whenever a website page gets an inbound link, which is a hyperlink redirecting to that particular page, the web page gets a mini SEO boost. So, a link is just like a gift and the more number of times the page link is put somewhere, the more number of gifts your web-page gets.

Now, Google is smart enough!!, it takes note of all these points. Google knows it better than any of us, that if a lot of people are linking to a particular page, then it must be an awesome webpage!, hence Google will give preference in the search engines to that page over all the other pages with the similar topic. This is how Google delivers the most high-quality pages to our search engine users.

Google created a measuring meter called PageRank, to calculate all the URL links. Many of the SEO folks refer to the URL links/link points as “link juice”. Now, this link juice flows down through the websites into newer sites mainly through hyperlinks. The more renowned a particular website is, the larger amount of link juice will flow through to the linked-to site.

Hmm, So now you know that Do-Follow Links are, pushing the SEO link juice and boosting the page rank of the linked-to sites, thus helping them rank higher in the Search Engine Result Pages.

What Is A No-Follow Link?

A No-Follow link? What’s that?
It is a link that doesn’t count as a gift for the web-page. It’s not good for the WebPage, as No-Follow links are not in favour of the web-page. A No-Follow link doesn’t boost the PageRank and does not help place a page in the top Search Engine Result Pages. To be precise, No-Follow Links are abandoned (left out) links, which get no love at all. There is not much happiness in their life. They lead a sad and lonely life.

A no-follow link is made with the no-follow link HTML tag, which looks like this:
<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>

The no-follow tag is simply a notice sign for the search-engines saying “Don’t Include This”. Isn’t that horribly mean and pathetic for a web-page?? There’s a specific reason for the no-follow attribute, and it’s a good reason! Let's find out the reason below.

The Consequence Of No-Follow Links Would Be Widespread Spamming

In this imperfect world of ours, there are some SEO experts who surprisingly have no knowledge of SEO at all. They think they are over-smart and hence they try to trick the search engines and boost their rankings using black-hat SEO, or unethical methods, but before the No-Follow attribute came into being, link-building was the simplest way to artificially enhance the page rankings.
As soon as PageRank was discovered by the SEO black-hats, everything started going wrong! Suddenly it was only about ways to generate more and more links for Search Engine Optimization. More inbound links always meant improved Page Rank, and all sorts of unfair Search Engine Optimization strategies were being put to use, even if it meant spamming everyone on the web.
Blog comments and other comments on YouTube etc became a joke, topped over with self-promotional rubbish and all sorts of unwanted URL links.

No-Follow Tag: Isn’t Considered Important, But The Internet Cannot Completely Do Away With It

The requirement for a no-follow tag highlights the twisted and spammy mentality linked to SEO, but whatever we say, we just can’t survive without it.
The no follow link cannot be completely ignored because it has done a lot of good for the online world. Most of the SEO spammers wouldn’t be bothered about posting unnecessary links to blogs or forum posts if they knew that they won’t get to publish a follow link. WordPress assigns the no-follow link attribute to all user submitted links, and Wikipedia does the same for its reference portion.

• Blog spam still happens but No-Follow links have reduced them to a huge extent

Sometimes, as a web-expert, you might get confused about when to use the Follow links and when to use the No-follow links.

No follow links include

• Paid links (although it won’t be fair to buy link juice, would it?)
• comments
• Forums

Some webmasters might disable the nofollow attribute, which acts as a gift or benefit for the blog commenters, who contribute to the blogging community or online discussion, but that depends on an individual’s personal preference.

No-Follow links provide valuable referral traffic, so they aren’t completely worthless. In the next blog, I’ll discuss a few other details about the "Follow" and "No-Follow" links. Hope you all enjoyed reading this.

Source Link: AppSierra Blog

An Honest Review For 5 Of The Best SEO Tools.

Looking for ways to improve your website’s search engine ranking?? For that, you obviously need a SEO tool that will work wonders! These tools help add an edge to your business and can literally enhance your business growth as compared to your competitors. Before you start using these phenomenal professional tools to help resolve your end number of problems, you should first and foremost know what Search Engine Optimization is.

For your Search Engine Optimization projects you can directly contact AppSierra a leading Digital Marketing company.

The Basic Concept Of SEO

SEO helps improve a website’s ranking in the search engines. Wondering how this happens?? Search engine optimization is the simple procedure of bringing high-quality traffic to the websites from search engines like Google, Bing and Yahoo via their search results. Your site’s ranking will be directly proportional to the number of guests to your site and these tools will help you determine the traffic.

Here’s our first tool.

SemRush

The beauty of the SEMRush tool is that it can be used by any number of sites. You might be a passionate writer owning a popular personal blog that is dependant on Adsense, Infolinks or you might be the CEO/Manager of a company owning a corporate website which requires to bring in more engagement. SEMRush can benefit you quite magically.

After all, when your blog is properly optimized, it's going to be really successful in terms of generating both more traffic and revenue for you to benefit from. If you aren’t using the SEMRush tool you’ll not have any idea about the keywords that people are typing in to search for a blog like yours. You’ll not have any idea in the least bit about which pages on your site are helping or hindering you from achieving success. SEMrush can entirely alter the way your site functions and is one of the essential online marketing tools. It will help you get a peek into the general traffic overview. That’s pretty awesome, isn’t it?

WooRank

Before knowing about this tool you should know what is Website Review, Website Review is the process of checking your website's performance against a number of parameters and WooRank keeps track of the entire website functioning process.

• Did you know that WooRank is a freemium (free of charges, but charges apply for advanced features) tool that will provide you with a “super-quick website review”

• Without a premium account, you can only generate a restricted number of free reports, but you’ll be able to go through all the previously generated reports. Also, WooRank is a freemium tool that provides an “instant website review.”

• At present, the tool offers a 7-day unlimited free trial period, during which you can access an unlimited number of websites in order to check out the complete website review. If you’re interested in purchasing a plan, then you can preferably try out the cheapest one, which is $49/month.

WooRank is the ultimate digital SEO solution that provides all kinds of automatic website reviews as well as personalized tips and tricks for enhancing the traffic, leads & sales.

Ahrefs

Ahrefs, sounds familiar?? It's one of the strongest suites of social media and SEO tools. It was started in the year 2011 as a SEO tool focusing solely on backlink analysis. At present, it is used not just for backlink intelligence but also for SEO audits, Content Marketing Analysis and link prospecting.

• The best thing about Ahrefs is that you don’t need to worry about the accuracy of the information or worry about whether or not you’ll be getting the most current backlink data. It has a 14-day free trial period during which you can learn everything about this link checker tool and its different features. A quick search will show you the accurately updated data related to your link profile and in addition to the total number of backlinks, you can examine each one of them to confirm that you’re satisfied with the quality.

Google Keyword Planner Tool

Most of you must have heard of the Google AdWords Keyword Planner tool. It is a very useful resource for building reliable keyword lists. It helps your Pay Per Click campaign start smoothly and efficiently. Another great thing is that, its efficient tools for generating keyword ideas and bid estimations can help you plan your marketing strategy perfectly well. 

• By using the AdWords Keyword Tool you can search for all your keywords and ad group ideas, check how a list of keywords might perform in the near future and even combine the keyword lists to create brand new ones. Most importantly, it will help you choose competitive bids and budgets to use in your campaigns. 

For example, let’s say you run a Travel Agency dealing with the tourism business, where you arrange guided tours around the world for solo travellers, group travellers or couples. The AdWords Keyword Tool can help you identify terms, phrases, and words potential customers are searching for, related to your business that you may not have thought of before. It will uncover all sorts of related and frequently-searched like “Travel Essentials,” “Hangout Destinations” etc.

The Page Authority score and the Domain Authority score predicting how well a page will rank in the search engine result pages was first developed by MOZ. It also works as an excellent 'Keyword Explorer'. You can check the average volume, difficulty, opportunity and priority scores for keywords. More than that, it has the beneficial “Check My Listing Tool”, which is designed to show how your business is listed online. More specifically, you can check your listing on Google, Bing and a variety of other local search engines with the “MOZ Check My Listing Tool”.

One thing that we can guarantee all the small businesses in lieu of their growth is that, as a small business it's always useful to move your website to the top of Google ranking for your target keywords.
Most of these tools are available for free trial and you can start using them without paying a single penny, so all you aspiring Digital Marketers out there, don’t wait and start experimenting with these magical tools as soon as possible. Hope you enjoyed reading this! Contact AppSierra a best Digital Marketing company in India for suggestions regarding the above-mentioned SEO tools.

Source Link: Appsierra blog

Do You Know About The Future Of Artificial Intelligence In Digital Marketing?

You must have heard of Artificial Intelligence here and there, but you might not know, what it exactly means. Well, Artificial Intelligence is the theory and development of computer systems which are able to perform tasks normally requiring Human Intelligence, such as visual perception, speech recognition, decision-making, and translation between languages, but did you know that much like humans, Artificial Intelligence is not just a temple of knowledge, but it is also able to socialise and simulate emotions?

Till this time, marketers were hesitant to incorporate artificial intelligence into their marketing strategies, but with the growing demand for Digital Marketing amongst businesses across various industries, most marketing managers have begun to seek the help of smart marketing methodologies, based on Artificial Intelligence.
For increasing your sales and generating more leads for your business, contact AppSierra’s efficient Digital Marketing team.

Personalized User Experience

User Experience is the most crucial area where Artificial Intelligence can do wonders. A “Customer” is the king of any business and “Content” is the king for a marketer. If a Content Writer/Content Marketer can align the Content Marketing strategy with Artificial Intelligence, it could create a massive impact. With further advancements in Artificial Technology, the data/information that is collected, data like customer searches, buying behaviour, customer interests etc can be manipulated according to preference and customized content campaigns can be conducted on the basis of it. The benefit of it is this is that it can be done for every single customer or prospect.

Chatbots

Chatbots are another example of AI interference in enhancing user experience. It helps conduct a conversation via auditory or textual methods. “Chatbots” are programmed to interact with customers on the basis of the data that it receives. The normal “Chatbox” and “Text Communication” procedures will soon be changed by a multi-dimensional communication system with sensory abilities such as voice and touch. This would personalize the entire experience for users, as they receive the impression of talking to a real walking, talking person with emotions.

Augmented Reality

“Augmented Reality”, another spectacular aspect of AI can be leveraged to provide consumers with an option to see and feel the product before actual purchase. This would make decision making easy for customers as they are able to perceive the product even before purchasing. This stimulates a faster response from the customer and in turn leads to an increase in the revenue.

Every time a user browses on the internet; new data is generated and collected for Artificial Intelligence Analysis. This data can disclose specific information like user needs, behaviour and future actions. Based on this information, digital marketing can be optimized to supply the most useful information. Social Media Outreach also gives out personal information about a section of the audience, making it easy for the marketers to create targeted campaigns based on the growing demand.

Usage Of Image Recognition To Get Maximum Return On Investment

Earlier, 'Image Recognition', was restricted to identifying isolated objects in an image, but with the huge progress in Artificial Intelligence enabled software, it's now possible to receive detailed description about an image. AI technology doesn’t only help recognise isolated objects, but also helps recognise human faces. Face Recognition is very common these days.
This extraordinary technology can be used in a variety of useful ways for various sectors. For the banking and financial sectors, AI-enabled image recognition helps influence faster payment processes and intensifies custom security.

As we know, Social Media is a large source of images. On all the Social Media Platforms, images receive 2.3X more engagement with the public. The enormous amount of images can be put to use by AI, to understand consumer patterns, behaviours and needs. The AI Software searches for images around social media and compares it to the large image library to make decisions and come to conclusions. For example, a fast-food manufacturer’s brand success can be measured on the basis of photos and other data on Social Media. We can comprehend the buyer demographics like age group, gender etc and also track geographical success potential, such as whether the particular fast food is consumed more at the beach, park, supermarket, theatre and so on. This will help align marketing strategies accordingly, in order to extract the maximum amount of “Return On Investment”.

Artificial Intelligence, A Boon To The World Of Digital Marketing

Thanks to AI, nowadays we know our customers way better than we did, about a decade back. Artificial Intelligence and its associated technologies are helping bring marketers and customers closer to each other in the upcoming years, as customers have a good understanding of a product and marketers have a good understanding of consumers.
Artificial Intelligence works as the magical connecting link between the two of them and it would be fascinating to see how AI benefits Digital marketing trends in 2018. The positive outcomes of it will be Optimized Decision Making, Better Sales-Cycle and “Predictive” Buying and Selling Process. One thing that’ll surely happen for the good is that Customers and Brands will be winners in this war. Let’s see how sales get multiplied, pipelines get strengthened and customers get influenced by the influx of Artificial Intelligence in Digital Marketing.

For help regarding your Digital Marketing projects, reach out to AppSierra’s efficient Digital Marketing team.

Source Link: Appsierra's blog

Content Marketing, the Ladder to Success for Every Industry.

There is no such thing called a boring industry. Content is the reason search began in the first place and content marketing is an integral part and parcel of digital marketing Solutions. Thousands of industries use content marketing to get innumerable visitors on to their site so that they get to outrank you in the search engine listings.

If you aren’t working on content marketing because you think that you are in a boring industry, then let me tell you that you are making a huge mistake as there is no boring or underrated industry, there are just bad writers who aren’t creative.


Let us see how content marketing is equally effective for every industry.

• Ugly Industries have Larger Opportunities
  
  Sometimes it gets a little hard for financial, dental, insurance, manufacturing or chemical industries to come up with creative and interesting content. Content writing services helps you compete more efficiently. The best thing is that it is least expensive and no matter how difficult, you can always come up with some creative ideas.
  
• Solve Customer Problems
  
  Do you know who your target audience is? Since you are targeting a particular group of people, so you must be knowing about all the problems that your ideal customer is facing. The problems should go beyond your products and services and extend to any common problem which the customers are having to deal with in their day to day lives.
  
  
• First Focus on Relevance and then on Traffic
  
  When you create content, don’t worry about the traffic. Choose the theme and title of your blogs and articles very carefully. Brainstorm content marketing ideas which are relevant to your business and would further help the customers. This will be useful in the generation of relevant inbound links and most importantly it will help you rank well in the Google keywords search.
  
  
• Audience’s Love for Data and Advanced Content 
  
  Content marketing is not just about making people laugh and feel good or showing cute and attractive pictures, gifs and videos. You require creating content that is educational and useful.
  
  
  The best and the most successful forms of content are:

1. Infographics: Infographics show data rich statistics in an easy and engaging visual format. It helps generate thousands of visitors and hundreds of links over time. 
   

2. Data: People love going through catchy data even if it isn’t in visual form. If you can collect useful data and share it with others, it will be easier for you to bring engagement.

3. Blogs: Statistics show that people love reading blogs. The key to writing blog posts that generate traffic, in the long run, is to produce evergreen and interesting content. List posts like Top ten ways and How to steps are always more appealing to the masses.

• The Importance of Guest Posts
  
  You should spend half your time creating content for your own site and the other half should be spent on marketing the content on your site as well as posting it on other sites (guest posting).

• Use Tools to Help You Generate Ideas 

• 
  The biggest challenge in content marketing is to come up with creative ideas for your business. You might use a title generator to generate creative blog post titles.
  
• Explore Twitter to keep track on the trending topics. Search Quora using keywords related to your work, so that you can measure what your target market is interested in. You can help them by writing Blogs on those topics.
  
• Search for the trending blog topics. Dig through their sites to learn which of them are receiving the maximum engagement such as social shares and comments. This will give you a crystal clear idea about what people in your space want to read about.
  
  
  Conclusion
  
  No industry should be underestimated. Content Marketing can be put to use by every industry. You just need to invest in time and energy. Remain patient and create high-quality content for at least 6 months before you start finding some significant results. Writing out of the box content is not enough. You must market it correctly to see good enough results. If required reach out to the best digital marketing company in India to help you out.

Source: AppSierra