The E-commerce industry is a force that no investor can afford to ignore. E-commerce is one of the most sought after industries, which is making progress at a rapid speed. It deals with the activity of buying or selling of products and services online. Here we have a checklist which you should always refer to before starting with the preparation of the content and design part of a website or before actually beginning with the development process of the website.
- Include a nicely designed logo.
- Make sure the site works on all browsers and devices.
- Include promotional graphics and links on the homepage.
- Insert Links to the most popular products.
- Call to action is important to push people to important sales pages.
- Have a clear search field at the top of your site.
- Display specials, promotions or free shipping options.
- The latest news area must be included.
- Links to recent purchases and popular products.
- An area to search for popular brands.
- A store finder if necessary.
- Language options are necessary for your e-commerce site.
Step 2: Your Overall E-commerce Site Management and Look
- Include security certificates and reminders that the transactions are safe throughout the website.
- Keep a minimalist design for easy navigation.
- Test the speed of your site so pages load quickly – Pingdom is a nice tool for this.
- Remove broken links and fill in empty product pages.
- Make sure you have categories on each page and filtering options.
- Have the email signup form show up on every page.
- A link to your Career page.
- A link to Legal information.
- A link to your Privacy policy.
- A link to your Contact Page.
- A link to the FAQ page.
- Links to your social pages.
- Links to return and exchange policies.
- Links to supplier information pages.
- Sharing buttons.
- A login box.
- Tabs at the top of your e-commerce website to categories and products.
- A shopping cart at the top, in case people saved items.
- Show what payment systems you use and the security measures that you take.
- Tabs leading to your support pages.
- Make your e-commerce responsive and test it on all devices and browsers.
- Show the checkout button clearly on each page.
- Apply breadcrumbs on each page to help people find the products or pages they need.
- Also, make sure when you are on the checkout page, no links should redirect to the homepage.
Step 3: Your E-commerce Product Pages
Step 4: Blogs and Media Pages to Add Value to the Site
Step 5: Your Customer Checkout, Shopping Cart and Wish List
Step 6: Following Up With Customers
Step 7: Support Pages for Your E-commerce Site.
Source Blog- Appsierra blog
- Include calls to action.
- Customer reviews and ratings for each e-commerce product.
- Related product links to upsell.
- Selling points, like free shipping or a clock with a discount if they buy now.
- Provide product images with zoom-in functionality.
- Multiple product images and angles (360-degree views).
- Item information and specs.
- A field to change purchase quantities.
- A creative description that relates to the product uses.
- Include an optimized product title.
- An add-to-cart button on each product page.
- Pricing information for potential sales or discounts.
- The availability of each product to show scarcity and push people to buy.
- Shipping and tax calculations on the product pages.
- Materials used dimensions, colours, weight, washing instructions.
- Available sizes and a sizing guide if needed.
- A comments section so people can discuss the e-commerce product.
- A sorting and filter option for customer reviews.
- An Add to Wish List button on each product page.
- Videos to display how the product works.
- A currency converter if needed.
- A live chat option that shows the support team what the customer is looking at.
- The product codes for people who might use this for reference later.
- Stats on each product such as shares, views, sales and people who placed it on their Wish List.
- Social share buttons for each e-commerce product.
- Deals for people who purchase multiple related items together.
- Use professional-grade pictures and videos.
- A banner that states if a product is sold out.
- An area to sign up for notifications when a product becomes available.
- Make sure the product pages load up just as fast as your homepage.
- Explain unique features and what makes your product stand out from competitors.
- Include keywords on each Ecommerce product page to improve search engine rankings.
- Minimize clutter so the purchase process doesn’t look intimidating.
Step 4: Blogs and Media Pages to Add Value to the Site
- Educational pages.
- Tutorials.
- Product reviews and showcases.
- Company events.
- A blog with recent events and news.
- Comments on your blog.
- Social sharing options for your blog posts.
- Insider company information to connect with your customers.
- Lists that relate to your products.
- An external resources page.
- Articles about the state of your industry.
- Areas for people to submit their own content for competitions and drawings.
- A radio, webcast or podcast page.
- A page with video testimonials.
- Case studies and interviews with people who have used your products.
- Don’t make the person create an account until after placing an order.
- Accept all payment methods.
- Offer low shipping costs.
- The checkout visual should have fun images.
- Add checkout buttons on the top and bottom of your pages.
- Make sure the security and payment seals are most prominent during checkout.
- Ask people to continue shopping after making a purchase.
- Allow people to save their favourite products to a Wish List for purchasing later.
- Make sure that the List items upsell during checkout.
- Refrain from asking for a survey response after checkout (save this for email).
- Try free shipping when they spend a certain amount.
- Offer multiple shipping methods.
- Include an area to punch in promo codes.
- Show people how much they saved during checkout.
- Show the approximate shipping date and time.
- If selling digital downloads, explain how they receive the product, be open about what you use their personal information for.
- Offer a sample if they are hesitant about buying.
- If you sell high priced items, offer financing options like payment instalments.
- Test the checkout process to see if it works.
- Refresh the checkout page after adding all details and see changes and report accordingly.
- Try with the valid card and invalid payment types, cart and checkout page details should be same.
- Product info at product description page, product detail page and various other pages should be same.
Step 6: Following Up With Customers
- A receipt for the price.
- Email should be received when a new order is placed by the customer.
- Email template of different kinds should be working fine on all devices.
- A picture of the item.
- Include links to the product, site, support and related product suggestions.
- Send a one to two weeks follow up to see how the product is.
- Ask for a review.
- Offer a discount code if they haven’t ordered again after a few months.
- Ask them to join a loyalty program.
- Ask for reviews in exchange for specials and discounts.
- Ask if they want future notification alerts for specials and products.
- Sell gift cards in your emails.
- Send a promotion for abandoned carts.
- Thank them for their purchase.
- Show where the product was sent to.
- Have an option to cancel the order.
- Links to share on social media.
- A link to track shipping.
- The order number and a link to return instructions.
- Include a survey link.
Step 7: Support Pages for Your E-commerce Site.
- Social media pages.
- Listed emails and contact forms.
- Listed phone numbers.
- A Live Chat area.
- Forums.
- FAQs.
- Shipping details.
- Sharing buttons.
- Offer 24/7 customer support.
- Provide an extensive return period.
Source Blog- Appsierra blog
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