Smart Apps For Your Smart Home.

Mobile apps? Aren’t mobile apps the most integral part of our existence? These days it seems that human beings find it difficult to even breathe without mobile applications. Somebody rightly said that Tech will transform from something we actively use to a more seamless integrated experience that is ‘on’ all the time.

In this golden age of smartphones, everyone has a phone that seems to be more technologically loaded than all the NASA computers that helped put the first man on moon. We are all aware of the fact that mobile applications and mobile app development companies form the essential part of any business strategy. A business cannot dream of soaring high without a successful mobile app.
Professionals at AppSierra, one of the best mobile app development company in India assist businesses with the development of mobile apps.
These days mobile apps not only help enhance your business, but they are also the quickest and the handiest way to improve the communication process between a consumer and a company.
Here we’ll discuss a few tips which need to be inculcated especially in mobile apps dedicated to “Smart Home” businesses.



Make Your Smart Home Smarter

A mobile application is an absolute necessity in case of Smart Home Businesses. "Smart Home" is an industry where a mobile application is not the part of a trend, but the entire concept of the business is based on the app. Smart Home apps work in 2 different ways. They come in handy for users and generate profits on the same basis. This simple interconnection is crucial, as, without cheerful users, you won’t be able to build a successful business.


Sales Growth For Businesses


Smart Home mobile apps create a smooth, efficient and user-oriented experience that provides all new businesses with a variety of dimensions and opportunities. As we know that a satisfied customer turns out to be the most beneficial business strategy. Smart Home apps solve all daily home care needs. By actively solving customer issues and taking care of customer needs, an app serves as a vital image-building and marketing tool, informing the consumers about new special deals, products, updates and services which finally lead to immense sales growth.

Improving The Competitiveness

Smart, Fully automatic, home engineering is a highly competitive market and mobile app is the easiest and most effective solution to help your business grow and make it succeed. The key to making your Smart home app a hit is personalization. Personalization includes updating your app often, developing loyalty programs, creating push notifications based on the user's location, receiving priceless client insights, providing various payment options and of course building brand awareness.

Interesting Benefits For Users

Remote Access To All Connected Devices

Flexible Customization Of A User Interface

People who might potentially turn out to be your clients in the future, would consider or view smart technologies mainly from the point of view of their usability. A lot of people still believe that the Smart Home system is a complicated sci-fi network of wires, switches and intimidating flashlights and they are very cautious about it. A mobile app, on the other hand, helps make home control smart and easy. These apps are not toppled up with anything extra, just important features and basic use cases and scenarios.

There are plenty of such apps available on the play store these days, some of them can actually control the temperature of your house, inform you whether your garage door lock is open or not and even check whether the Pizza delivery man or someone unwanted is knocking on your door.

Conclusion

Mobile apps for Smart Home systems are the best example of how mobile technologies have progressed and how innovations have changed business routines. Modern smartphones have also reformed the prevailing common opinion by making app development not only the perfect solution for any field of work but also a great investment in the future of effective businesses.

Want to get a mobile app developed for your agency/company? Or maybe you want to improve the efficiency of your already existing app. Don’t hesitate. Get connected to AppSierra, one of the best mobile app development company in Noida, India, sought after by customers from around the world.

Source Link: Appsierra blog

The Ultimate Checklist for Every New Ecommerce Website.

The E-commerce industry is a force that no investor can afford to ignore. E-commerce is one of the most sought after industries, which is making progress at a rapid speed. It deals with the activity of buying or selling of products and services online. Here we have a checklist which you should always refer to before starting with the preparation of the content and design part of a website or before actually beginning with the development process of the website.

Step 1: Manage What Your Customers See First

1. Include a nicely designed logo.
2. Make sure the site works on all browsers and devices.
3. Include promotional graphics and links on the homepage.
4. Insert Links to the most popular products.
5. Call to action is important to push people to important sales pages.
6. Have a clear search field at the top of your site.
7. Display specials, promotions or free shipping options.
8. The latest news area must be included.
9. Links to recent purchases and popular products.
10. An area to search for popular brands.
11. A store finder if necessary.
12. Language options are necessary for your e-commerce site. 

Step 2: Your Overall E-commerce Site Management and Look

 

1. Include security certificates and reminders that the transactions are safe throughout the website.
2. Keep a minimalist design for easy navigation.
3. Test the speed of your site so pages load quickly – Pingdom is a nice tool for this.
4. Remove broken links and fill in empty product pages.
5. Make sure you have categories on each page and filtering options.
6. Have the email signup form show up on every page.
7. A link to your Career page.
8. A link to Legal information.
9. A link to your Privacy policy.
10. A link to your Contact Page.
11. A link to the FAQ page.
12. Links to your social pages.
13. Links to return and exchange policies.
14. Links to supplier information pages.
15. Sharing buttons.
16. A login box.
17. Tabs at the top of your e-commerce website to categories and products.
18. A shopping cart at the top, in case people saved items.
19. Show what payment systems you use and the security measures that you take.
20. Tabs leading to your support pages.
21. Make your e-commerce responsive and test it on all devices and browsers.
22. Show the checkout button clearly on each page.
23. Apply breadcrumbs on each page to help people find the products or pages they need.
24. Also, make sure when you are on the checkout page, no links should redirect to the homepage. 

Step 3: Your E-commerce Product Pages
 

1. Include calls to action.
2. Customer reviews and ratings for each e-commerce product.
3. Related product links to upsell.
4. Selling points, like free shipping or a clock with a discount if they buy now.
5. Provide product images with zoom-in functionality.
6. Multiple product images and angles (360-degree views).
7. Item information and specs.
8. A field to change purchase quantities.
9. A creative description that relates to the product uses.
10. Include an optimized product title.
11. An add-to-cart button on each product page.
12. Pricing information for potential sales or discounts.
13. The availability of each product to show scarcity and push people to buy.
14. Shipping and tax calculations on the product pages.
15. Materials used dimensions, colours, weight, washing instructions.
16. Available sizes and a sizing guide if needed.
17. A comments section so people can discuss the e-commerce product.
18. A sorting and filter option for customer reviews.
19. An Add to Wish List button on each product page.
20. Videos to display how the product works.
21. A currency converter if needed.
22. A live chat option that shows the support team what the customer is looking at.
23. The product codes for people who might use this for reference later.
24. Stats on each product such as shares, views, sales and people who placed it on their Wish List.
25. Social share buttons for each e-commerce product. 
26. Deals for people who purchase multiple related items together.
27. Use professional-grade pictures and videos.
28. A banner that states if a product is sold out.
29. An area to sign up for notifications when a product becomes available.
30. Make sure the product pages load up just as fast as your homepage.
31. Explain unique features and what makes your product stand out from competitors.
32. Include keywords on each Ecommerce product page to improve search engine rankings.
33. Minimize clutter so the purchase process doesn’t look intimidating.

Step 4: Blogs and Media Pages to Add Value to the Site

 

1. Educational pages.
2. Tutorials.
3. Product reviews and showcases.
4. Company events.
5. A blog with recent events and news.
6. Comments on your blog.
7. Social sharing options for your blog posts.
8. Insider company information to connect with your customers.
9. Lists that relate to your products.
10. An external resources page.
11. Articles about the state of your industry.
12. Areas for people to submit their own content for competitions and drawings.
13. A radio, webcast or podcast page.
14. A page with video testimonials.
15. Case studies and interviews with people who have used your products.

Step 5: Your Customer Checkout, Shopping Cart and Wish List

1. Don’t make the person create an account until after placing an order.
2. Accept all payment methods.
3. Offer low shipping costs.
4. The checkout visual should have fun images.
5. Add checkout buttons on the top and bottom of your pages.
6. Make sure the security and payment seals are most prominent during checkout.
7. Ask people to continue shopping after making a purchase.
8. Allow people to save their favourite products to a Wish List for purchasing later.
9. Make sure that the List items upsell during checkout.
10. Refrain from asking for a survey response after checkout (save this for email).
11. Try free shipping when they spend a certain amount.
12. Offer multiple shipping methods.
13. Include an area to punch in promo codes.
14. Show people how much they saved during checkout.
15. Show the approximate shipping date and time.
16. If selling digital downloads, explain how they receive the product, be open about what you use their personal information for.
17. Offer a sample if they are hesitant about buying.
18. If you sell high priced items, offer financing options like payment instalments.
19. Test the checkout process to see if it works.
20. Refresh the checkout page after adding all details and see changes and report accordingly.
21. Try with the valid card and invalid payment types, cart and checkout page details should be same.
22. Product info at product description page, product detail page and various other pages should be same.

Step 6: Following Up With Customers

 

1. A receipt for the price.
2. Email should be received when a new order is placed by the customer.
3. Email template of different kinds should be working fine on all devices.
4. A picture of the item.
5. Include links to the product, site, support and related product suggestions.
6. Send a one to two weeks follow up to see how the product is.
7. Ask for a review.
8. Offer a discount code if they haven’t ordered again after a few months.
9. Ask them to join a loyalty program.
10. Ask for reviews in exchange for specials and discounts.
11. Ask if they want future notification alerts for specials and products.
12. Sell gift cards in your emails.
13. Send a promotion for abandoned carts.
14. Thank them for their purchase.
15. Show where the product was sent to.
16. Have an option to cancel the order.
17. Links to share on social media.
18. A link to track shipping.
19. The order number and a link to return instructions.
20. Include a survey link. 

Step 7: Support Pages for Your E-commerce Site.

1. Social media pages.
2. Listed emails and contact forms.
3. Listed phone numbers.
4. A Live Chat area.
5. Forums.
6. FAQs.
7. Shipping details.
8. Sharing buttons.
9. Offer 24/7 customer support.
10. Provide an extensive return period.

This blog will surely be of great help to all those who are planning to launch their e-commerce website. AppSierra, an eminent Web development company situated in Noida, India will provide you assistance in all stages of development, testing and digital marketing for your website.


Source Blog- Appsierra blog

 

5 Interesting Jobs For People Who Love Working With Children.

A famous saying reminds us that ‘Children are not things to be moulded, but people to be unfolded’. Many of us are fond of children and we keep looking for a profession where we get the chance to work with little kids. These jobs are quite satisfying and rewarding, such jobs can add a spark to your otherwise boring day. There will be certain background checks before you can apply for these roles, as good character and integrity are 2 of the essential qualities that a person needs to possess, for jobs revolving around little kids.
Having a few extra professional qualifications in the fields of child psychology and health therapy will surely help you proceed further with these jobs. If you are a private tutor, a nanny, a therapist or a sports coach, you can upload a short video resume on the O’hire video resume app, to get hired for such professions.

Now, if you are up for the challenge, check out these top jobs:

1. Early Years Teacher
 

Do you have the ability to support an entire class of children in their most early stage of development? Early Years refers to the initial stage of a child’s life before reaching primary school. The Early Years teaching process involves providing a secure space for children to prosper socially, emotionally, intellectually and physically. You’ll be asked to assess, teach and monitor the children in various ways and fully prepare them for primary school. There are plenty of jobs for early year teachers available in kindergarten and nursery schools. 


2. Play Therapist 

Play therapy is a thoroughly entertaining profession. Play therapists, Art therapists and Music therapists work or play with kids at nursery schools or in private practice. The motive of play therapists is to use playfulness as a therapy to help trauma-stricken and shy kids deal with their day to day lives. They are usually employed by schools, children’s centres, fostering agencies, orphanages and mental health clinics.

3. Private Nanny 

The concept of a private nanny might be a little new in India, but it is quite prevalent in most of the other countries around the world. Try being a nanny for once, you’ll surely enjoy your stay with a new family. The benefits of being a nanny are just too many, you will receive free-accommodation, travel opportunities and a sense of belonging. You might have to deal with newborn children and look after them till they grow up to join the university, but you’ll gain valuable experience regarding how to deal with children. This can actually prepare you for many other children-oriented jobs.

4. Tutor 

If you have good command over a particular subject or you have some basic qualifications/degrees in a particular field, you can easily apply as a private tutor. Private tutors are freelance professionals and you can teach students either on a one-to-one basis or in small groups. It will be really fun to spend time with the inquisitive kids and teach them all sorts of new and interesting things.

5. Sports Coach/Dance Teacher/Music Teacher 

Have a passion for sports, dance or music? Making kids learn physical sports activities, singing or dancing will not only help the children master creative skills, but will sharpen your personal skills as well. You’ll be able to spend your time, doing something fruitful and innovative.

Spending your precious time with innocent children and helping them become better citizens of the world will give you a strong sense of purpose and whenever you spend time with children, you can never be in a bad mood. Children tend to pick up things from their environment faster than adults, so be careful about that, and upload a short video focusing on your skills on the O’hire video resume app, to find plenty of new opportunities in the fields of health & social care, the arts, dance, sports etc.

Source Link - O’hire blog

5 Things To Remember Before Choosing A Domain Name For Your Business.

Have you been running a small business for quite some time, but you haven’t yet taken it online? In such cases, the chances are that you still don’t have a domain name for your company. In order to properly market your business and send the general public to a centre packed with information regarding your products and services, you should purchase a domain name as soon as possible. Before purchasing a domain name, you must keep in mind that domain names must be short. Long domain names are hard to remember, hard to spell over the phone and tricky to fit onto business cards.

A domain name is usually the keyword that people type into their address bar, whenever they want to visit your website. In our case, it is AppSierra.com.

Let me tell you a little trick. You should always keep your domain name short and memorable. Keeping it precise will make it easier for people to find your business online.
Before launching yourself and buying a domain name, don’t forget to keep in mind these 5 important things. For suggestions regarding domain name reach out to AppSierra's Digital Marketing team.


1.Is The Dot-Com Version Available?

We have innumerable domain name extensions to choose from. The most popular amongst them include .com, .co, .uk, .net, .org, .info and .biz, but local extensions like .delhi and industry-specific extensions like .photography or .tech are also becoming popular these days.
The harsh truth is that if more and more people set up their business online, fewer dot-com names will remain to choose from. So, it's actually urgent to act fast and secure a domain name that works for your business.
From the SEO point of view, there is no profit or penalty in having either a dot-com domain name or any of the newer extensions. Results show that .com, .edu and .org domain names have a tendency to rank the best on Search Engine Result Pages for competitive terms.
The simplest funda to let people find your business is to use domain names like .com, .co or .in, as these names are most commonly used and more likely to be remembered.

2. Does Your Domain Name Resemble A Competitors Domain Name?

Before purchasing a domain, you should ensure that it's not too similar to any of your competitors. For example, if you want to buy from BestWeddingJewellery.co.in, but then there exists another company with the same domain name but a different extension like .com, in such case people might accidentally get redirected to the wrong website. If you are worried that your domain name is too similar to that of a competitor’s, then try out some original and innovative ideas, like you can use [businessname][industry].com or completely remove the industry and have a shorter domain name which won’t lead people to the wrong website.

There are innumerable different options to consider when it comes to selecting a domain name. Playing around with all the combinations and selecting the right one is the most sensible approach to take.

3. The Name Should Be Easy To Spell, Easy To Read And Easier To Say Out Loud

Doesn’t matter whether you run a housing store or you trade exclusively online, a simple domain name that’s easy to pronounce, spell and write is most important. Word of mouth is a great way to market and helps bring in new customers to your website, so the simpler the domain name is, the better it is.

Short domain names are considered to be of a higher calibre because they are catchy, prominent, easier to read and remember and they occupy less room. So you can easily use them on your printed marketing materials, like brochures, magazines and business cards.

The greatest disadvantage of short domain names is that shorter domain names tend to be already registered and are more competitive than usual.

4. Keep Other Extensions And Handles Available To Protect Your Brand

It does not matter whether you have a one-man business or you’re growing your business every month. It's always more important to plan for the future and protect your valuable assets. Domain names and social media handles are no exception and maintaining a consistent brand across every network can help clients or consumers find you very easily. This will, in turn, increase the trust and the conversion rates.

It's always more sensible to purchase a domain name that can have appropriate and consistent social media handles.Make use of a website like namechk which browses through the internet and checks properly to see whether your name is available as .com, .net, .org, .co or .in domain names, after which it shows you the list of all the social networking platforms and online services which have your username available. Register as many as you can to protect your brand. Buy every domain resembling your domain name with minor differences in the spelling or a different extension. You can even buy additional domain names to boost your website’s search engine optimisation and drive more traffic to your site. If a competitor closes down, you can buy their domain name and redirect their traffic to your website. Isn’t that absolutely amazing?

5. Winding Up

All of you who are on a mission to grow their brand online must positively purchase a domain name and set up their website. You’ll be able to increase your brand online and have a dedicated hub where you’ll share interesting news and impressive content as well as let people find out everything about your products and services. The faster you set up your domain name and start running it, the sooner you can begin working on a digital marketing strategy and start making money online. Hope you enjoyed reading the blog. For any help or suggestions on how to implement an effective Digital Marketing Strategy, contact AppSierra, one of the best digital marketing company in India situated in Noida. Lots of good luck for the future!

Source Link: Appsierra blog

An Honest Review For 5 Of The Best SEO Tools.

Looking for ways to improve your website’s search engine ranking?? For that, you obviously need a SEO tool that will work wonders! These tools help add an edge to your business and can literally enhance your business growth as compared to your competitors. Before you start using these phenomenal professional tools to help resolve your end number of problems, you should first and foremost know what Search Engine Optimization is.

For your Search Engine Optimization projects you can directly contact AppSierra a leading Digital Marketing company.

The Basic Concept Of SEO

SEO helps improve a website’s ranking in the search engines. Wondering how this happens?? Search engine optimization is the simple procedure of bringing high-quality traffic to the websites from search engines like Google, Bing and Yahoo via their search results. Your site’s ranking will be directly proportional to the number of guests to your site and these tools will help you determine the traffic.

Here’s our first tool.

SemRush

The beauty of the SEMRush tool is that it can be used by any number of sites. You might be a passionate writer owning a popular personal blog that is dependant on Adsense, Infolinks or you might be the CEO/Manager of a company owning a corporate website which requires to bring in more engagement. SEMRush can benefit you quite magically.

After all, when your blog is properly optimized, it's going to be really successful in terms of generating both more traffic and revenue for you to benefit from. If you aren’t using the SEMRush tool you’ll not have any idea about the keywords that people are typing in to search for a blog like yours. You’ll not have any idea in the least bit about which pages on your site are helping or hindering you from achieving success. SEMrush can entirely alter the way your site functions and is one of the essential online marketing tools. It will help you get a peek into the general traffic overview. That’s pretty awesome, isn’t it?

WooRank

Before knowing about this tool you should know what is Website Review, Website Review is the process of checking your website's performance against a number of parameters and WooRank keeps track of the entire website functioning process.

• Did you know that WooRank is a freemium (free of charges, but charges apply for advanced features) tool that will provide you with a “super-quick website review”

• Without a premium account, you can only generate a restricted number of free reports, but you’ll be able to go through all the previously generated reports. Also, WooRank is a freemium tool that provides an “instant website review.”

• At present, the tool offers a 7-day unlimited free trial period, during which you can access an unlimited number of websites in order to check out the complete website review. If you’re interested in purchasing a plan, then you can preferably try out the cheapest one, which is $49/month.

WooRank is the ultimate digital SEO solution that provides all kinds of automatic website reviews as well as personalized tips and tricks for enhancing the traffic, leads & sales.

Ahrefs

Ahrefs, sounds familiar?? It's one of the strongest suites of social media and SEO tools. It was started in the year 2011 as a SEO tool focusing solely on backlink analysis. At present, it is used not just for backlink intelligence but also for SEO audits, Content Marketing Analysis and link prospecting.

• The best thing about Ahrefs is that you don’t need to worry about the accuracy of the information or worry about whether or not you’ll be getting the most current backlink data. It has a 14-day free trial period during which you can learn everything about this link checker tool and its different features. A quick search will show you the accurately updated data related to your link profile and in addition to the total number of backlinks, you can examine each one of them to confirm that you’re satisfied with the quality.

Google Keyword Planner Tool

Most of you must have heard of the Google AdWords Keyword Planner tool. It is a very useful resource for building reliable keyword lists. It helps your Pay Per Click campaign start smoothly and efficiently. Another great thing is that, its efficient tools for generating keyword ideas and bid estimations can help you plan your marketing strategy perfectly well. 

• By using the AdWords Keyword Tool you can search for all your keywords and ad group ideas, check how a list of keywords might perform in the near future and even combine the keyword lists to create brand new ones. Most importantly, it will help you choose competitive bids and budgets to use in your campaigns. 

For example, let’s say you run a Travel Agency dealing with the tourism business, where you arrange guided tours around the world for solo travellers, group travellers or couples. The AdWords Keyword Tool can help you identify terms, phrases, and words potential customers are searching for, related to your business that you may not have thought of before. It will uncover all sorts of related and frequently-searched like “Travel Essentials,” “Hangout Destinations” etc.

The Page Authority score and the Domain Authority score predicting how well a page will rank in the search engine result pages was first developed by MOZ. It also works as an excellent 'Keyword Explorer'. You can check the average volume, difficulty, opportunity and priority scores for keywords. More than that, it has the beneficial “Check My Listing Tool”, which is designed to show how your business is listed online. More specifically, you can check your listing on Google, Bing and a variety of other local search engines with the “MOZ Check My Listing Tool”.

One thing that we can guarantee all the small businesses in lieu of their growth is that, as a small business it's always useful to move your website to the top of Google ranking for your target keywords.
Most of these tools are available for free trial and you can start using them without paying a single penny, so all you aspiring Digital Marketers out there, don’t wait and start experimenting with these magical tools as soon as possible. Hope you enjoyed reading this! Contact AppSierra a best Digital Marketing company in India for suggestions regarding the above-mentioned SEO tools.

Source Link: Appsierra blog